e-marketing, International Edition

Author: Judy Strauss,Raymond Frost
Publisher: Pearson Higher Ed
ISBN: 1292000422
Category: Business & Economics
Page: 496
View: 8921
For courses in Internet Marketing or E-marketing. Traditional marketing coverage with an e-marketing twist. Strauss/Frost offers traditional marketing coverage with a twist: its focus is on the Internet and other technologies that have had a profound effect on marketing. This edition reflects the disruption to the marketing field based on social media.

College Admissions Data Sourcebook Midwest Edition Bound 2010-11

Author: N.A
Publisher: Wintergreen Orchard House
ISBN: 1936035065
Page: 768
View: 7276

2012-2013 College Admissions Data Sourcebook West Edition

Author: N.A
Publisher: Wintergreen Orchard House
ISBN: 1936035391
Page: N.A
View: 7283


Author: William Shakespeare
Publisher: W. W. Norton & Company
ISBN: 0393614751
Page: N.A
View: 7141

Marketing Essentials, Student Edition

Author: McGraw-Hill Education
Publisher: McGraw-Hill Education
ISBN: 9780078769047
Category: Juvenile Nonfiction
Page: 875
View: 2531
The number ONE book in Marketing Education!

Experience with Technology

Dynamics of User Experience with Mobile Media Devices
Author: Ali al-Azzawi
Publisher: Springer Science & Business Media
ISBN: 1447153979
Category: Computers
Page: 142
View: 5496
With a focus on gaining an empirically derived understanding of the underlying psychological dimensions and processes behind people’s experiences with technology, this book contributes to the debate of user experience (UX) within several disciplines, including HCI, design and marketing. It analyses UX dynamics at various time scales, and explores the very nature of time and meaning in the context of UX. Experience with Technology uses personal construct theory (PCT) as a theoretical and methodological starting point to this project. Major case-studies are described that examine people’s experiences with mobile media devices. The results show a group of super-ordinate constructs that, upon interaction, undergo a change in the way they vary and relate to each other, as well as the development of a high reliability UX-Scale. The book concludes by proposing the ICE (Interaction, Construction, and Evaluation) model of UX that consolidates its findings into a workable framework of UX. The proposed framework will be of particular use to designers and practitioners, and forms an empirically grounded starting point for further research.

Internet Marketing & E-commerce

Author: Ward A. Hanson,Kirthi Kalyanam
Publisher: Thomson
ISBN: 9780324422818
Category: Electronic commerce
Page: 642
View: 6960
INTERNET MARKETING & E-COMMERCE, continues where the previous edition left off: emphasizing rigor instead of hype, illustrating leading practices by leading companies, showing how extensive use of research results to support conclusions, and paying close attention to what is unique about online marketing. The new edition continues to show how the Internet is creating value for customers and profits for companies, and, most importantly, it shows how Internet Marketing fits into the rest of an organization's marketing strategy. Reflecting the lessons of the last few years, INTERNET MARKETING & E-COMMERCE looks at Internet marketing as from the view of large companies, small business, and online startups.


An Introduction, Student Value Edition
Author: Gary Armstrong,Philip Kotler
Publisher: Prentice Hall
ISBN: 9780136102465
Category: Business & Economics
Page: 636
View: 853
With engaging real-world examples and information, "Marketing: An Introduction" shows readers how customer value--creating it and capturing it--drives every effective marketing strategy. Defining Marketing; Marketing Process; Creating and Capturing Customer Value; Company and Marketing Strategy; Partnering to Build Customer Relationships; Understanding the Marketplace and Consumers; Analyzing the Marketing Environment; Managing Marketing Information to Gain Customer Insights; Understanding Consumer and Business Buyer Behavior; Designing a Customer-Driven Marketing Strategy and Marketing Mix; Customer-Driven Marketing Strategy, Creating Value for Target Customers; Products, Services, and Brands; Building Customer Value; Developing New Products and Managing the Product Life Cycle; Pricing; Understanding and Capturing Customer Value; Marketing Channels; Delivering Customer Value; Retailing and Wholesaling; Communicating Customer Value; Advertising and Public Relations; Communicating Customer Value; Personal Selling and Sales Promotion; Direct and Online Marketing; Building Direct Customer Relationships; Extending Marketing; The Global Marketplace; Sustainable Marketing; Social Responsibility and Ethics; Company Cases; Marketing Plan; Marketing by the Numbers; Careers in Marketing For those interested learning more about the fundamentals of marketing.

Contemporary Marketing

Author: Louis Boone,David Kurtz
Publisher: Cengage Learning
ISBN: 032458203X
Category: Business & Economics
Page: 816
View: 6773
Over the years, Boone and Kurtz’s CONTEMPORARY MARKETING has proven to be the premier teaching and learning solution for principles of marketing courses. With each groundbreaking new edition, this bestseller only grows stronger, building on past milestones with exciting new innovations. The all-new Fourteenth Edition continues the Boone and Kurtz tradition of delivering the most technologically advanced, student-friendly, instructor-supported text available. Current, relevant, and cutting-edge, CONTEMPORARY MARKETING remains in a class by itself. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.