The Dynamics of Persuasion

Communication and Attitudes in the Twenty-First Century
Author: Richard M. Perloff
Publisher: Routledge
ISBN: 1317328876
Category: Language Arts & Disciplines
Page: 628
View: 7504
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The Dynamics of Persuasion has been a staple resource for teaching persuasion for nearly two decades. Author Richard M. Perloff speaks to students in a style that is engaging and informational, explaining key theories and research as well as providing timely and relevant examples. The companion website includes materials for both students and instructors and expanding the pedagogical utilities. The sixth edition includes: updated theoretical and applied research in a variety of areas, including framing, inoculation, and self-affirmation; new studies of health campaigns; expanded coverage of social media marketing; enhanced discussion of the Elaboration Likelihood Model in light of continued research and new applications to everyday persuasion. The fundamentals of the book – emphasis on theory, clear-cut explanation of findings, in-depth discussion of persuasion processes and effects, and easy-to-follow real-world applications – continue in the sixth edition.

Cengage Advantage Series: Essentials of Public Speaking


Author: Cheryl Hamilton
Publisher: Cengage Learning
ISBN: 1285159454
Category: Performing Arts
Page: 408
View: 5523
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Packed with sample speeches illustrating what to do as well as plenty of examples detailing what not to do, this value-priced public speaking text equips students with the essential skills and theories needed to become an effective public speaker. ESSENTIALS OF PUBLIC SPEAKING emphasizes critical thinking as it delivers abundant practical advice, intriguing discussions on the role of ethics in public speaking, and up-to-date coverage on effectively using technology in speech development and delivery. The sixth edition features a new streamlined organization, a revised initial chapter that gets students speaking right away with 11 types of introductory speeches, and two new chapters (one on ethics and technology in public speaking and another on team presentations). Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

The Business of Sports

Off the Field, in the Office, on the News
Author: Mark Conrad
Publisher: Taylor & Francis
ISBN: 1317430530
Category: Language Arts & Disciplines
Page: 454
View: 5659
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The Business of Sports provides a comprehensive foundation of the economic, organizational, legal and political components of the sports industry. Geared for journalism, communication and business students, but also an excellent resource for those working in sports, this text introduces readers to the ever-increasing complexity of an industry that is in constant flux. Now in its third edition, the volume continues to offer a wealth of statistics and case studies, up to date with the newest developments in sports business and focused on cutting-edge issues and topics, including the many changes in international sports and the role of analytics in decision-making and tax rules that have a major effect on athletes and teams.

Joyce in the Belly of the Big Truck; Workbook


Author: Joyce A. Cascio
Publisher: N.A
ISBN: 9780976237310
Category:
Page: N.A
View: 6581
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Bibliographic Guide to Psychology


Author: New York Public Library. Research Libraries
Publisher: G K Hall
ISBN: 9780783888958
Category: Psychology
Page: N.A
View: 7997
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American Book Publishing Record


Author: N.A
Publisher: N.A
ISBN: N.A
Category: American literature
Page: N.A
View: 6931
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Subject Guide to Books in Print


Author: N.A
Publisher: N.A
ISBN: N.A
Category: American literature
Page: N.A
View: 2677
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